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An approach to assessing diverse Active Demand programs An approach to assessing diverse Active Demand programs

ADVANCED (Active Demand Value ANd Consumers Experiences Discovery) is a research project co-funded by the European Community’s Seventh Framework Programme (FP7/2007-2013) under grant agreement n° 308923, that aims to shed light on ways to overcome the barriers hindering the mass deployment of Active Demand (AD) in Europe.

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Overview of the project Overview of the project

Objectives and results achieved during the project

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The voice of consumer The voice of consumer

The outcome of quantitative and qualitative surveys

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The ADVANCED model The ADVANCED model

Key factors influencing the adoption of AD

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